His role within the organization is focusing on the development of the product, such as research and development. Charles says that he is actually looking into using a new sensor, and taking Breathometer into a multi-function breath tester, and the investment would be put towards a diabetic sensor instead.Ĭharles says that he is a hardware sort of guy, and he sold his last business within 18 months of starting it up. Lori stands up and wants to use it, and the use of the device is simple – blow into a little hole. The application also promotes good decision making, and that the information of the application should not otherwise influence any potential decisions like driving home or not close to the legal BAC of the area. Charles says that there are numerous disclaimers labeled throughout the application and instruction manual, and the user is required to accept a terms of service agreement. Kevin launches into the legality of the situation, saying that imagine a driver relies on the device to make their decision and the huge liability it puts on Breathometer. Mark asks to see it up close, which Charles then tosses him towards it. They are also in production small-scale, and available currently for $49.99.
Through an Indiegogo campaign, 4000 initial units were made and sold, distributed to the backers of the campaign. Within a matter of seconds of blowing into the device, the user will receive their blood-alcohol-content level, and when they put in a series of statistics about their height, weight and gender, they can also be told how much time they need to sober up, or even hail a cab with the push of a button. The device is small and flush to the iPhone, and really does look like it naturally belongs – it blends in quite well and looks conspicuous. Charles pulls it out, reveals the audio-jack, and plugs the device into his iPhone. Charles then reveals the design of the product, pulling it out of his pocket while a model plays on the television for a larger scale view of the product.
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